McGregor’s Image Crisis: Can UFC Save Him?

Is this the end of Conor McGregor’s reign as “Notorious”?

A Dublin court recently found McGregor liable for sexual assault, a scandal that has cast a shadow over his reputation and career. The allegations date back to 2018, but while he plans to appeal the verdict, the damage is already done. His image has been scrubbed from murals, video games, even the Proper No. 12 Irish Whiskey brand he launched – a swift response that speaks volumes about the public’s reaction.

Matt Brown, an MMA icon and commentator, offered his perspective on “The Fighter vs. The Writer.” He argued that despite McGregor’s charisma and ability to command attention, this isn’t a problem the UFC can solve for him.

“I don’t think this is unsalvageable,” Brown said in the podcast, his voice firm but calm. “But he has to be the one to salvage it.” His voice turned serious. “No one’s going to be the one to save him in this situation. The UFC can’t save him. He has to do the right things. Get the f*ck out of the clubs. Put down the straws and get back in the gym.” Brown’s words were laced with conviction, a stark call for action.

“Maybe fighting isn’t what he wants to do anymore so maybe that’s not the right path,” he continued, the weight of his words heavy. “But I think it’s salvageable. If he comes out, and says ‘I learned a lot from this situation and I’m not putting myself in these types of situations anymore, I’m focusing on my family … all that kind of stuff — people like to see a redemption story. People want people to be good people. We want Conor to do that, but he has to be the one to do it, though.”

The outcome remains uncertain. McGregor’s legal team will begin the appeal process, and time will tell if he can regain his footing or be forever branded by this dark chapter in his career.

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